No he di'int!
"Nobody said it except the copywriter following the consultant rule to 'build emotion.' What that is, is 'creative writing.'" (pg 1)
As a creative writing major, I take offense. Creative writing does build emotion, but when it is creative nonfiction it doesn't build unrealistic emotion for views or ratings. Creative writing is more than fiction and presenting false images or accounts. The best creative writing pushes people to think and analyze. The "creative writing" on the news should not be called "creative writing." It should be called "inventive, unimaginative, and furious scribbles of a desperate and failing media."
"In fact, most anchors are journalists-turned-actors who are highly paid for their poised images and their studio delivery." (pg 2)