Wow! So I actually learned something new for journalism (instead of review, review, review, keep your audience in mind). Well, the keep your audience in mind is the same, but now it gives us a look at the editors rather than readers. (Editors point of view is similar to the readers though cause that's who they're selling to, but whatev.)
To me "pitch ideas, not topics" is the most important point in this blog. The other things come later, but this is something not many people get. I've heard (even said before) "why don't we do something about dorms?"
That's a topic, not an idea. It needs to get fleshed out, rehashed, used at a certain angle not done before. There are so many things about the dorms, so many times we've written about it, and why? Because its the thing that interests students the most? I don't know.
Write about sex. That'll interest them.