Not everyone is a fan, but the Star Wars conglomerate of George Lucas does exemplify the transmedia culture which is consistently marking the new media market. From comics, movies, books, film, action figures, interactive fiction, etc. the creative teams for Lucasfilm, Ltd. have gone far beyond the limitations of a Hollywood galaxy. Excuse the cheesiness.
While similarities still exist in the packaging of the product: fonts, characters, settings, and overall culture of the Force-driven worlds of Lucas, the contrasts in new media lie in the varying complexity of visual effects, the authors, and, of course, the various mediums which distribute the information.
Okay, a few Star Wars basics:
Episode I--new movie Hayden Christensen and Ewan McGregor
Episode II--new movie Hayden Christensen and Natalie Portman
Episode III--to be released soon
Episode IV a.k.a. Star Wars:older flick Harrison Ford
Episode V a.k.a. The Empire Strikes back:older same cast YODA!!
Episode VI a.k.a. Return of the Jedi: last movie
Independent fan films:
Annual fan film awards 2005 finalists.
When cinema is not enough, Star Wars enthusiasts continue the story after and before George Lucas's cinematic timeline. Books and interactive fiction.
Example of transmedia culture (Laurel).
From Remediation: Understanding New Media
Star Wars, which was ahead of its time, still employed puppetry (Yoda and Jabba's animals) and models to create scenery. Later, in the new episodes I and II, however, computer graphics took precedence, creating a photorealistic world that the audience may begin to believe (Bolter and Grusin 153-154). The Episodes I and II, however, are arguably more realistic with visual effects. They "create a sense of presence...com[ing] as close as possible to our daily visual experience" (Bolter and Grusin 22).
Other mediums: books. If I could, I would show you them, but I don't have my digital camera; I have new and old versions of Star Wars books. I plan on assessing their book covers with a focus in the enhanced graphic design as the series develops.
This is a stepping stone presentation for my final, which will be on Titanic--all forms.
Posted by Amanda Cochran at April 12, 2005 2:38 PM