How the news relates to "THEM"

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"Readers or listeners often want an explanation of why crimes happen. They ask: 'Could it happen to me?' They may want to know so that they can prevent a similar thing happening to themselves. " - From The News Manual

With the recent focus on editing, it is easy to forget the reason news is written and become wrapped up in the technicalities of the technique.  How will what I'm writing affect my audience, and what reason are they reading for?  Boil it down, and those inquiries listed in the handout are the sole purpose of news.  Sometimes it's imporant to step out of the authorship stance and reconsider the reader's position.  Shift our thoughts out of "How the news relates to ME (The Journalist)" to "How the news relates to THEM (The Audience)".

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