Baby Einstein Busted
An article titled "No Einstein in Your Crib? Get a Refund" probably came as a big shocker to numerous parents who had purchased the highly advertised "Baby Einstein" videos. Apparently, the company is extending refunds for the merchandise admitting, "Baby videos are not educational, and we hope other baby media companies will follow suit by offering refunds."
The major benefit, as I see it, to the online article is that if a person would not be familiar with the companies or campaigns mentioned - Campaign for a Commercial-Free Childhood or American Academy of Pediatrics - there are links immediately taking you to the site where that information can be know. In traditional print this option is not a possibility.
There are also links to the themes of the "Baby Einstein" videos. One was Shakespeare, a Times page devoted to theatrical and artistic endeavors related to Shakespearean works, with video and audio slides aplenty.
Overall, online news is potentially far more informative and attention grabbing once the viewer is there, because so many additional opportunities to gain knowledge about a topic of interest are present. Whatever you're looking for, basically, comes to you!