Utopian Entrepreneur by Brenda Laurel was a very interesting book indeed. She made lots of points on how the culture business can bring you to the top, then chew you up and spit you out.
"...the transmedia process has thus far consisted of repurposing content from one medium for another -- film to tv, comics to film, dolls and toys to videogames, movies to dolls and toys, or movies to the Wed. In a transmedia world.."
If you haven’t noticed any item for sale has a website. People expect them too. How else are you to find information on an item that you would like to buy these days? You see an item, type in the items name then slap on a .com at the end and viola! your item is on a web page. Also people who market items want to reach out to all communities. For example let’s talk about Disney. Disney is probably the best transmedia marketer to date. For example, lets use Aladdin. It was a very popular movie in the 90s. They based this movie off books that had to do with a magic genie and lamps. Not only did they create a book of the Disney version; they came out with a TV show, a video game (SNES), arts/crafts, legos, and toys. They basically covered all areas of Toys R Us. Believe me I know, I worked there. Disney reached out to all areas that kids like to explore. Other then Disney, businesses basically are doing the same thing to survive in the industry these days. If a video game is popular they are more then likely to come out with a movie to broaden its audience. No longer are businesses in it for one certain type of genre, they are in it in to get as many people hooked as they possibly can.