It means that uncommon beauty is commonly overlooked. You know, like people only notice the birds with the brightest colors~Walter, The Woodsman
"If one goal of the feature writer is to find the human being behind the celebrity, another is to discover what is worth celebrating in the life of uncommonly common men and women." (Clark and Scanlan Pg. 164)
This statement really helped me while trying to write the profile assignment because I wasn't really sure of where to start or what information I wanted to use. Eventhough this seems like it would help with writing obituaries as well, it really helped me start my article and choose the focus I wanted to use to concentrate on the profile I need to start writing.