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The trump card.

"The anecdote is an antidote to the poison of dull writing."

It seems to me that the only way to break up the monotony of the cold, raw data is to include anecdotes. Only the best stories have these little recollections that are humorous or interesting. These anecdotes hook the reader in and keep them enthralled with the reading. In the chapter, they are referred to as "Golden Coins." They are the tools that journalists use to break up the story. I guess you could call it like their trump card. They use it in their stories if they have too much boring data. People want stuff that they can relate to. They want to know about personal experiences and how people resolved those conflicts. It inspires the readers. That's what the public wants. Inspirational writing.

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