Website reviews

Kilian exercises

1. Website: Fed-ex

Purpose: Information/instructional/marketing

The website iconsist of a lot of how-to and definitions of shipping terms. After spending 5 mintues clicking around Fed-ex, its fairly easy to use.

Audience: The site could be for both experienced and inexperienced people, young and old. There is a lot of orientational content. The company realizes that they are not going to get a lot of customers if no one understand how to use their products

Content: I would call the site a jump page (the home page). Most of the links, however, are clear, concise, and to the point. Very effective.

Appearance: Stndard company colors. The purple makes the page pop and a little more pleasing to the eye. Not drab at all

Accessability: pop-up blockers hindersspeed

Organization: The site requires a lot of jumping because there are so many options to choose from within Fed-ex. The home page is essentially a map. Very topic specific. It is very easy to answer your own inquiry

Website: Columbia Guide to Online Style

Purpose: Marketing. Purpose is to sell the Guide to Online Style. The original link provided in the "weblinks" no longer works, so I had to search for the site in a search engine. It is essentially an amazon.com for Columbia University Press books. Purpose is achieved. 

Audience: The site is for anyone looking to buy a book from Columbia. New or experienced, it is easy to find the product you want by typing terms in the search function. Anyone who's ever ordered an item online can use the site.

Content:The site is pretty straightforward. There's a picture of the product, a brief description, the price, and "add to cart" function.

Appearance: standard and very simple layout. Typical of any organization. There's no unnecessary content. It uses the school colors. There's no visual clutter.

Acessibility: It loads fairly well.

Organization: The site is easy to navigate. It's a smaller, scaled-down version of amazon. com. There is no confusion. I think anyone could use the site. However, the weblinks CD needs to be updated, as the original link provided lead me to a page that told me to type a search term into the bar.

Website: Editor's Association of Canada

Purpose: The site is for people who already belong to the association. A lot of the information is "member specific". For anyone who isn't interested in joining the organization, is already an editor, the site is useless. 

Audience: one select audience: Canadian editors and people looking to either become one or hire one.

Content: There is a lot of jumping. Links to more links. You have to dig (a lot) for information. Definately not an orientation site. The jumping to nowhere reminded me of "The Heist".

Appearance: Uses 2 colors. Green for headings and navigation bar. Everything else consists of varying shades of blue. The blue starts to blend together after a while. I suggest that the page designer chooses another color that contrasts better with the page color.

Accessibility: loads fast

Organization: Lots of page jumps. There is so much digging involved that you can forget where you started from.