Wm Eisentein
" The capacity to produce uniform spatiotemporal images is often assigned to the invention of writing without adequate allowance being made for the difficulty of multiplying identical images by hand" (Eisentein 127)
"The standardization also brought out more clrealy all deviations from classical canons reflected in diverse buildings, statues, paintings, and objets d' art." (Eisenstein 127)
The first quote focuses on the uniformity that print brought about. In oral culture, images and stories were replicated by hand, and therefore would be more susceptible to variances. Neither culture is right or wrong, but the change from one to the other greatly affected the way we organized our thoughts and ideas. The second quote again touches base on the fact the print culture brought about different classification methods. Since ideas were becoming extremely organized, the use of sub-catagories became more prominant.
http://jerz.setonhill.edu/EL336/2008/wm_eisenstein.php
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