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"Among the biggest media events are the media themselves" (Aarseth 97) 

This quote struck as quite amusing, although it also does have a serious point.  Every "innovation in the field of communication" is often noticed, and then followed by a documentary. In this case, things like behind the scenes or feature articles on the web help appreciate the effort and time that was spent in order to create such an advancement. This rapid spread of what was once considered advance technology might ultimately helps in the long run, as the next generation will be more connected with theories and advancements in communication etc. 1902380



http://jerz.setonhill.edu/EL336/2008/aarseth_ch_5_89.php

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