blah blah GINGER blah blah blah
I really liked Krug's use of Gary Larson's Farside Comic comparing what we say to dogs and what they actually here. It really did a good job of illustrating his point about how little of a web site users tend to read. He points out that we really only see the hand-full of key words that relate to whatever we're searching for and ignore the rest. I know that, upon reflection, this is certainly what I do. (I'm also starting to think that my website reading conventions are starting to effect my reading ability. I tried to read Consolation of Philosphy by Boethius before decideing to do this and could barely handle it).
I find it interesting to liken websites to billboards rather than pamphlets, but it does make a lot more sense (except that when driving through places like Idaho and Montana I look at billboards a lot longer than I look at websites.) We only really look at websites long enough to click on the link we want (or think we want.)
I really liked the examples Krugg used to illustrate his points. It was impressive how tiny, subtle changes make things easier to use. From particular text, to the placement of a little red arrow next to a word or even the color of the lines seperating items in a menu, each change made the web site noticably easier to use. All in all, I'd say Krugg was 100% right when he said it's mostly common sense, but "Like a lot of common sense, though, it's not necessarily obvious until after someone's pointed it out to you."