"Avoid simply listing complaints or attacking a silent opponent with a series of aggressive questions that you have no intention of researching" (Jerz, Editorials).
I have seen that before!! It is amazing how some news writers use their sections of the newspaper to either like or dislike something - especially restaurants. The paper is supposed to be un-biased, but it seems to convey a left or right message sometimes. The list that Dr. Jerz posted is very useful, but very true.
First, I think that "writing it tight" is a key element because people do not want to read a long boring editorial. There is a need to only write the words that are necessary and to not write just because it will fill space.
Secondly, "interviewing sources yourself" is a very promising approach because of how much more truth is involved. If you simply say, as Dr. Jerz stated, "Research said," then you are simply using something that someone else has already said. So, why even say it? If you get quotes from several people and incorporate them into the news article, then the piece has more personality and truth behind it instead of information that is already published somewhere.
Finally, the one that I enjoyed reading the most was about "writing for a reason and not just complaining." The example that Dr. Jerz listed was extremely helpful because of how it shows the negativity behind the topic. The food cost has risen and the editorial is complaining. This would probably lower the amount of money that the cafeteria makes because people will agree or disagree and attend or not attend. Put in some quotes from people who work in management or even supervisors and ask questions that prompt answers about this price increase and why. By simply writing a negative editorial, then you are showing your audience that you are complaining. When you write an editorial with facts and quotes, then you are showing the audience information and not your opinion.
Greta wrote a very interesting blog entitled Be Careful What You Wish For and composed a chart that listed comparisons about editorials and academic essays. There are so many comparisons between the two that make them both so similar. An editorial is like writing an academic essay because you do not want to convey your opinion in the paper, but only through quotes and worthy information.
So, is an editorial another way of writing a short academic essay?
Is an editorial a small column that presents useful information about a useful topic?
Click here for the course web page devoted to Editorial.