To avoid a strict dichotomy, Freud observed that there was a third construct of the brain called the superego. Just like Freud's construct, the superego mediates the desires and biases of the id (reader) with the agendas and biases of the ego (reporter). The superego is my personal hero. What is the superego in terms of media studies? Simple: a critical reading of the news.

Let's take the example of a photograph. Simple, right? How can a photo be biased? Well, remember from earlier, the medium is the message! The limitations of the photo allow the reporter to only take one static image. This limitation may seem irrelevant, but think about it... How can you capture every side or faction of a story with one photograph? You'd have to make a collage of images to capture every side.

Take a look at this simple search for news photos on the immigration issue (via yahoo, what is the immigration issue?). Okay, now you may think this a stretch, but I don't. What is wrong with the results?

Of all the photos of the first five tiers of results, how many Americans do you see advocating immigrant rights? How many Mexican officials to you see protesting the emmigrations from Mexico? You either see poor Mexican workers advocating their rights or a group of blue-collar Americans holding up American flags in protest. Is that unbiased? Is that fair? Is that proportional? Probably proportional, but as you see, the proportionality is lost in the masses upon masses of blatantly dichotomized images. Who looks at every article and every image just to find all the sides and perspectives involved? As the news agencies see it, the fairness is in the fact that they try to portray two sides of an issue in their most positive light. I guess adding complexity and ambiguity would turn off viewers to the news.

You see, from my frame of reference, the news is not about truth. It never was. It's usually about persuasion and money. We are, as said by Susan Sontag, still in Plato's Cave. Capital is America's frame of reference. Because money talks, right? Obviously, the medium is the massage. People don't need to be challenged; they just need to consume the facts and everything will fall into place, right?

News is very egocentric. In this Western world, we live in a bubble. News is never fair, never proportional, never objective. Why? Because of the sole fact that we view everything from a Eurocentric, capitalistic ideological lens. Does this mean I want to go into total anarchy? Perhaps. But, I feel the most quintessential element in journalism is transperancy. We cannot use words such as fair, proportional, objective, and balanced (yes, that goes for Fox news, too!).

How do we remedy this issue? Simple. Transperancy: we must admit the pervasive biases of the media. This doesn't mean we shouldn't strive for a fair, accurate, proportional, objective and yes, balanced news media, but we should be careful to place these labels on any reporting when they are not completely true. Critical reading: perhaps the most important element in this issue, a critical reading is how we process the biases of both the news reports and ourselves. We must strive to know the reporter's frame of reference, but also strive to know our's. Socrates posed the challenge to "know thyself." Within that short sentence, lies far-reaching implications for media studies. The more we know about our own frame of reference, and the more we know about where others are coming from, the closer we are to the truth.