November 19, 2006
Media Literacy Theory Test
The answers will appear on a separate blog entry after Thanksgiving Break. If you are the first to post the all the correct answers in a comment and you are a student at SHU, I may just take you out for dinner.
Correct the following:
1. A medium can be defined as the conditions or environment in which the content or message is transmitted.
2. The Medium is the Massage (book, McLuhan).
3. Medium, genre, and style are all the vocabulary of postmodern art.
4. Contemporary American media are arguably dominated by a pervasive visual culture.
5. According to Noam Chomsky, the propaganda model relies on the following conditions: a. ownership of the medium, b. the methods of financially sustaining the medium, c. sources, d. flak of the medium, e. anti-communist sentiments (or any other alternative to representative consumer capitalism, such as the Islamic state).
6. From the perspective of media ecology within the field of media theory, each medium constructs or limits perception, sensation, comprehension, emotion, and values.
7. The "liberal agenda" in the mass media is a cultural myth. Gatekeepers of the mass media can enforce serious limitations on the broad scope of news events.
8. The mass media sell the audience more often than they sell the news.
9. America is just as guilty of blatant propaganda techniques as countries such as Iraq, Soviet and post-Soviet Russia, Germany and China.
10. In Amusing Ourselves to Death, Postman takes a similar, but contrary approach to McLuhan. Both would argue that the medium shapes the content. However, according to Postman, the culture the television ushered in should not be celebrated, but rather be approached with caution because the book illustrates Postman's value of rational discourse (in which the television's properties stifle) and concept of "the medium is the metaphor."
Posted by EvanReynolds at November 19, 2006 11:57 PM
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