Violation of the Brevity Rule
The multimedia news feature from the Arizona Star about recycling and garbage disposal follows two of my three rules for effective use of video. They did chose an evergreen topic and something was added to the understanding of the viewer through the videos. However, it violated the time issue. While no single clip was overly long, there were so many of them that it built up to become too much. I would have much preferred to just read the information; it would have been a lot faster. Some of the clips were beneficial though, so I think that if they had used shorter clips or maybe not used so many clips, it would have been more effective. Especially for the recycling section, there was too much talking in the video and it was the same person for all of them. It didn’t make things very interesting for the audience. The man was saying informative things, but still I do not think the average viewers’ attention span would be kept by the same person, saying the same type of thing in every clip. The pictures for each step though were good. They also kept the text to a minimum and organized it neatly into colored charts and bullets, which made it fast and easy to read and understand. So my main complaint is just the quantity and length of video.