When reading Joe Grimm's article How to pitch a story, I thought back to the point that is drilled in the literary study courses I've taken. When writing a thesis, we need to answer the "so what" question. Why should the reader be interested in what you have to write? I guess the same thing goes for story pitches. We need to give a reason for why this story is important--why it should be written--why anyone would be interested in reading it. If all we give is a topic, well then, so what? If we give an idea, then we're getting somewhere.