It seems as if the persuasive editorials are basically persuasive essays except for a few main differences. Editorials, it seems, can't just rely on impersonal research. Editorial authors still need to interview people from both sides of an issue just as they would need to for any other news article. Editorials are also much shorter and, therefore, more concise than persuasive essays would be. Also, while one still needs to be careful that all facts are accurate and nothing is misrepresented in a persuasive essay, one has to be even more careful about this with an editorial. Otherwise, people will get offended. The entire paper could look bad rather than just the one author.