I looked at two articles on wired.com, Concept Art Offers Peek at Tim Burton's Twisted Mind and First Look: Tim Burton Takes Alice to Weird, Wild Wonderland. In both articles, the links served the purpose of allowing the readers easy access to more information, if they should choose to seek it. There were a few links to wikipedia articles and many links to imdb.com. There was another link that didn't work, but my guess is that it was supposed to link to the publisher's website--this was in reference to Tim Burton's art book that is supposed to be released in December, and the link said "Steel Publishing." The purpose of this link was to give any interested readers easy access for pre-ordering the book, as the article stated.