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Interactive Content Draws You In

I found a link to a slide show in the "Late Night Revolution? In Taste, Perhaps" article. I know in class we've talked about how print news is designed to draw the readers' attention to different parts of the paper. It seems that online news is the same way. The slide show link was in the article. Below this link there were links to two related articles. There were links to these same two articles on the slide show page. The last page of the slide show was the same as the second to last, except that a box popped up prompting the reader to either go back to the beginning, go to related articles, share, or email.

The very nature of the interactive content has a tendency to draw people in as well. People are more likely to pay attention the whole time if interaction is involved. I remember hearing that, in general, the typical attention span is about seven minutes long--or something like that--and that's why commercials were spaced the way they were on television. I don't know how accurate this is, but, regardless, it is true that people are more likely to stay interested if they are involved or if the page changes--e.g. each new picture of the slide show along with new captions as part of the news.

Other Thoughts On NY Times

Comments (3)

Derek T:

I really enjoyed how your slide show discussed the history of the news media (e.g. "The Tonight Show"). I believe that the pictures are extremely important for any audience because it will make a lasting memory. It was also very interesting to me that the Late Night shows are still very a part of our society and are actively watched throughout the world. Great slide show!

Matt Henderson:

I agree that the slide show was very effective. In your standard print newspaper, there probably would not be enough room to have all those pictures with all those captions featured in the article. But they do a great job of really showing the reader how late night TV shows have really evolved. You can read about how previously they were all hosted by white men and now there's more diversity, but when you can see pictures of non-white men and women who've hosted late night shows it makes the point much more strongly. You would not have beena able to really "see" all this diversity when just reading an article with one or two pictures.

Greta Carroll:

I like how you point out how the interactivity can draw readers in more. The links they include can end up taking a reader to all kinds of places they never expected to go. How many of us have went to a webpage, read an article, and then seen a link in it, clicked on it, went to another webpage, read another article, clicked on another link, and so on and so on? This interactivity ability of the internet frequently results in readers spending much more time on a website than they originally intended to.

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This page contains a single entry from the blog posted on November 14, 2009 7:43 PM.

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