Leads lead to information

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On A3, "Swine flu toll may hit 90,000" has a very long lead; however, it seems to work simply because the lead is separated by several paragraphs. Thus, the first section of the opening sentence, "Swine flu may infect half the nation's population this year..." is a great lead, and follows up with plenty of information that will grip the readers. This is an excellent example of a direct lead (Clark & Scanlan 292).

In "Ghost enthusiasts could experience courtroom terror," (B1-B2), the author illustrates the selection of the "best material" (Clark & Scanlan 292). After explaining that trespassers will be prosecuted for their crimes, the article takes a turn as the author begins to describe what the old  insane asylum used to house during its days of operation--"Giannini believes that some interest in the vacant asylum was spurred by rooms that were used to administer shock therapy and perform lobotomies, methods used to treat mental illness before the 1960s."

A great example of the inverted pyramid can be found on B6, in "Man dies while repairing silo." The author takes full advantage of his narrative licenses with this article, as he slowly unveils the story of a man who died on his 40th birthday. By giving the reader information slowly, the author took advantage of writing his story in chronological order, after explaining that the man died. (Clark & Scanlan 294)

See Clark & Scanlan for more examples.


Angela Palumbo said:

Nice find! The one about the man ironically dying on his 40th birthday by silo does catch the reader's attention. This goes back to what we talked about in class. The weirder the news, the more interesting it becomes, the more people become compelled to read it.

Jeanine O'Neal said:

I hate those really long leads, too. Sometimes I have to go back and reread them. How hard would it be to break them up into two sentences?

Aja Hannah said:

The long leads remind me of the chapter we just read that says to keep it short. Maybe these journalists should review Clark and Scanlan.

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