Gushers!!! Cappon Ch.6
Words that usually signal gush are many, including fabulous, tremendous, superb, unique, exquisite, gorgeous, fantastic, incredible, glamorous and the like. Public relations handouts are often gushers, and too much of that breathless verbiage slips through.
--Cappon, pg 50
After I read this passage, I had to stop and think. I have a sneaking suspicion that I used to use most of those words when I was a high school journalist way back when. In fact, I'm pretty sure "unique" is one of my favorite words to use. But, I can understand why these words are bad--in news writing anyway. They really don't add at all to news. In fact, they're quite similar to using "very" or "really." The only difference is these are bigger words, but they still mean the same thing.
Furthermore, as a journalist writing news, bias should be avoided like the plague, and I'm pretty sure that if you put any of those words in a news article, you'd be showing bias. Now, I still feel like I could get away with using "unique" in a review about a movie or a book or something. Maybe I could even get away with using it in a feature. I don't want to rule these words out altogether, because I still feel like they can be valuable at times, but definitely never in news writing.