Clear and Concise.

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When being "Short, Familiar" and "Specific," Cappon suggests to "Prefer the short word to the long.  Prefer the familiar word to the fancy.  Prefer the specific word to the abstract.  Use no more words than necessary to make your meaning clear" (Cappon 17).

I found this tip to be especially helpful.  When people read the news, they want straightforward information.  These tips would help with better writing in general as well.  Being specific and clear will convey they idea much better. 

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I'm glad you found the reading helpful, Kaitlin.

Don't forget to add the link back to the course page, so that someone who starts on this page would know that you're contributing to an ongoing discussion.

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    Dennis G. Jerz on Clear and Concise.: I'm glad you found the reading
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