Spice up a lead with unique information

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"The real key yo lifting your lead out of the humdrum is to ask yourself what is different about each story" (Cappon 27).


I was interested in this tip for two reasons: 

First, it seems like it would be a good starter to writing a lead.  With the few articles I have written, I found it difficult to choose information to include in the lead.  It was difficult to organize the information into something catchy.  This information from Cappon will be great to use the next time I write an article. 

Another reason I was interested in this tip was because it encourages writing the unusual.  People want to hear news that is out of the ordinary, and including what is unique to a story will appeal to the people want. 

Not to mention this will make an article stand out among the other generic war and disaster stories. 


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