11, 12, 13, Price and Price, Hot Text: Roles

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Chapter 11: “Each genre comes with a few standard personas, a cast list of potential roles for you to play.”

Chapter 12: “The writers are standing in for the guests, speaking for them, phrasing the questions as if they were really coming from the guests.”

Chapter 13: “With that awareness of your role as spokesperson for your Internet-enabled company, with its train of suppliers and partners, and its conflicting internal groups, you have to tap dance even more adroitly when you write marketing copy on the Web thank copywriters used to when they put the same kind of pitch on paper.”

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Nice quotes- I especially like the first one about playing a 'chosen' role as a web site creator.

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