Relevant? Revolution? Reachable? -How Journalism School faces new media age.

Today, the increasing number of journalism students is coming to Seton Hill University (SHU). 2009's fall, the upcoming news media student in SHU, or any other colleges in the U.S. will face an awkward stage.

Despite the recent demise of a handful of newspapers around the country, applications to Columbia University's Graduate School of Journalism have risen by about 40 percent since last year.-- David Moltz, Inside Higher Ed

Students, especially those are about to graduate, will find that they can hardly find an idea job like what they thought when they were preparing to dedicate for journalism in freshman year. On the other hand, the high-speed-changing journalism field is requiring more professional and specialized skill from those people who already have a job in their current journalistic position. Columbia University's Graduate School of Journalism had made its move for this challenge for these journalists:

Only four years ago, the school made one such shift, introducing a one-year Master of Arts program meant for seasoned journalists to hone their knowledge in a specialized area of coverage.-- David Moltz, Inside Higher Ed

Nonetheless, journalism today is not simply the combination of reporting and writing. The myriad enterprises jumped into journalistic business. The challenge of financial survival is stifling many companies, including those green hands and those old brand media. Many business students are needed for this explosive business competition in journalism field the predicable future. In Colombia's would-be journalists in its 10-month Master of Science degree program:

Among other required courses, these students currently take a law course and a course combining journalism history and ethics.-- David Moltz, Inside Higher Ed

The reaction seems to be mandatory, and the results are efficacious:

Lemann reported that the school has hosted more prospective employers this year than last. With news outlets opening and closing daily and technology always on the move, he said journalism schools still have their place and offer their graduates an advantage in the job market.-- David Moltz, Inside Higher Ed

SHU has not started a similar program to solve the current journalistic crisis yet. The reason Grueskin explained:

"Most journalism schools have a historical aversion to teaching the business of journalism," Grueskin said. "It, however, is incumbent upon us to show our students the [changing business] model. We're not blurring the lines between business and editorial. The truth is, business considerations have always enabled or disabled journalism -- more the latter than the former as of late. We're not trying to graduate people to work in ad departments but those who can talk to those in the ad department."-- David Moltz, Inside Higher Ed

How does SHU face the problem in real journalism for the future? Can SHU put down the historical aversion to teach the business for those journalism students? Would journalism students accept the fact they have to deal with?

"None of us knows what the economy is going to look like or what journalism will look like in the future," said Lemman, noting that he believes the school has always tried to keep pace with the changes. "Not that long ago most employers were just looking for a good old fashioned general assignment reporter. Now, it's actually easier to make the case for journalism school because there's a more specialized set of skills that we're finding employers are looking for."-- David Moltz, Inside Higher Ed