Four Points of the E-Corporate World

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I really love the orgainization of this book. In this chapter, Killian gave us four points of Coporate Webwriting.

I. Climbing the Webwriting Mountain
In the corporate world, it is necessary for the webreader to understand the website. Therefore, it is a necessity for the webwriter to know what they can do and what they can't do on the web. A lot of webwriter should know a little bit about HTML. A webwriter should basically be a jack of all trades. He/she should know strongly about the content, the company, and technology

II. Know Who You Are Talking To

Just like in any other type of writing, a webwriter should know the content they're writing via their audience. In corporate webwriting, Killian states that "a corporate site should reach a wide variety of readers without trying to be all thing to all people." For example, if the corporation is selling green technology (solar panels, windmills, etc) to companies, their websites doesn't have to have products for oil companies. However, they could have content on hove to slowly get of oil. Even though the site should be open to all, but have the interest of some.

III. Everyone Has A Part  

In a corporate world, there is no "i" in team. I know that is the worst cliche to write, but it is true. The corporate heads, the webwriters, and even the readers all have a part to promote a product or service. As webwriters Killian states that we must keep our "ego offstage and engage the reader on terms of equality." If the reading thinks that he/she is being jived, then that company will undoubtely lose a customer.

IV. Two's A Crowd

The business world is all about fighting for the top. When a group of people are writing a web site, just like a school project, they want to stand out from the group. When many webwriters from different expertise come together it get a little crazy. That is why I disagree with Killian about guidelines, without them no one would know where the line is.  

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I agree that guidelines are a necessary function of life, not just in work or on projects. Lines and boundaries lie everywhere; some people recognize them, some don't. That being typed, the guidelines above seem rather similar to general writing guidelines. You should always know a goodly amount of information about whatever you're writing about, who your intended audience is, who needs to specifically do what, and that you really should try to not alienate your audience!