Online writing is indeed something that we should sharpen in order for readers understand our websites. I think that this chapter is just an online version of Seminar in Thinking and Writing. I learned a lot about reading levels and specific styles of web writing. I was interested that Killian had mentioned the Kincaid Reading Level test (I found it funny that I found an Wikipedia article that explains it in Simple English) . It is used as a way to get writer to understand how difficult it may be for people to read their site.
Since webwriting is just another form of writing, all rules and guidlines apply. I should have brought my AP stylebook from home, because I guarantee you this chapter and that book is very similiar. In Journalism, everything must be simplfied and told quickly. Nevertheless, there are a bunch of websites out there that don't even know about these guidelines. Honestly, I didn't even know that they were these rules to follow.
Depending on which website you go to, there is a clear vision of what professionalism is. The first amendment protects the content of these websites but one shread of unprofessionalism would cause the website to lose its message.
Do you think that styles of writing should be promoted to all of these websites, personal or not?