I was really curious about usability testing and how it affects designers in creating their websites. What I'm confused about was the table under number 2 (Plan to Quantify Your Results).
I do not think that it is possible to add a quantitative value on the usefulness of websites. I do not see the necessity for using quantitative value on the usefulness of websites. Is it just for the measurement of improvement? Is it for something more? I really don't know how numbers can help HTML and homepages. Is this the "move beyond opinion" that I need for the usability testing?
All I need is answers to these questions that haunted me all weekend.