According to Krug, simplicity is key. Yet, many designers out there are out to make a name for themselves as they design flashy websites. Most people get lost in the murkiness of the design or conventions that the designer choose to use. Krug stated that these designers do not take advantage of what is already there for them (conventions) and "feel they have been hired to do something new". That begs me to ask this question:
What is more important? The presentation of the website or the presentation of the content of the site?
Since the content is something that the user has to force themselves through, then the content should be as clear and as porcise as possible. I found it interesting of the truth of the statement "We don't read pages. We scan them." In this extremely fast paced world of ours, designers (especially of news websites) forget that a user will NOT read every single word on a page, but instead will look for the things that will catch their attention (and no not making every word attractive will help). Because we live in a fast paced world, we seem to settle with what is CLOSE to what we want. The websites are the same way, and by making the choices clear, we can make sites not as confusing as they sometimes are.