Standard Salivating Schnauzers Stunned Suddenly...or not.
"Standard culture wants to know the right answers; interactive culture wants to know the right questions. Standard culture likes to learn from success; interactives learn more from failures and mistakes. Standard culture looks to the future; interactive culture demands immediate results" (Kilian, 7).
The above quotes are taken from Writing for the Web 3.0 by Crawford Kilian.
I would simply like to state this fact: If you leave a comment on my blog, I will get a jolt of surprise and extreme happiness. If you don't comment on it, I will receive no jolt and be subsequently despondent.
Most everyone has become an internet junkie whether they wished to avoid such a fate or not. We all search for little jolts that attract the ever-curious search engine that is our brains. It's probably why advertising is such a good job to have. People are naturally drawn to flashy colors and waving lights. Add to this the fact that we have virtually trained ourselves to expect things in an immediate fashion, and you've got a whole new breed of hounds to lead around. No worries though, I've found myself doing it several times. If a page is slow to load (and it's not vitally important), just zip elsewhere; ads take up too much space (or flash lights in your eyes - let's hope you aren't epileptic), just click the back button! We've basically come to live in an instant gratification society.
In going along with the examination of today's society, I chose the second quote above because it pertains to more than just web users, but to people in general these days (if not for all time). There will always be individuals who'd rather have the right question to ask than the right answer. After all, it's not the destination, but the journey. (So it is said.) Some people learn more from success; they've survived the first trial run, they can probably do it again the same way. Other people learn more from their mistakes (they must rarely be bitter); they've probably another chance to figure out what exactly went wrong and then how to fix it. But here's the kicker: "Standard culture looks to the future; interactive culture demands immediate results." It can easily (if shallowly) be explained like this: Those of the Standard culture mind set are always looking ahead to what they can sell or make a profit from while those of the interactive culture want to possess their purchased product as soon as they order it. Strange and possibly derogatory, I know. However, that alone won't change the world.
So in the end, I'd really just like my little biscuit-jolt from you and you can in turn say anything you'd like. Plus! With this new bonus offer, I'll send you back to the next step of your journey! (Just click the lil' cloud down below if you would.)
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I can't help but wonder...which culture am I a part of? I think it’s unavoidable – based on my date of birth alone - that I've been entrusted with some qualities of the interactive culture, like a taste for "immediate response" like Kilian says, or as you say, "instant gratification." However, I also like to think that I'm a little bit of both cultures: I want to ask the right question, but also get the right answer. I want to learn from my journey and my destination. Link-clicking and name-dropping may give me a jolt online, but I like to think I'm not mindlessly programmed that way. I hope.
Here's your jolt Maddie!
This is the first time that I am commenting on one of your blogs because I did not realize that your name was the link to your blog entry. We learn something new everyday...
I like the way you brought advertising into play here. We are attracted to bright colors and flashy images. That's why TV shows are intermittently bombarded with commercials for crazy stuff we don't need. Our attention spans are lowered. We can't wait 10 seconds for a website. Watching an entire TV show for 30 minutes is impossible because of the advertisements thrown at us. We want instant gratification because we have been trained to expect it.
I enjoy your writing. I'll remember to click on your name from now on =]
Thanks for the shout-outs Jackie and Alex! We're all programmed differently, even if we all start out with similar coding just garnered from like experiences. As for me, you should know that I now refuse to sit and watch TV without something else in front of me to do during the commercials. My attention span and patience have quite bit the dust. Anyhoo, I look forward to your future comments!
Maddie, I blogged about the same quote as you with the different cultures. Take a look: http://blogs.setonhill.edu/DenamarieErcolani/2008/09/which-model-are.html
You do a great job of explaining the different cultures where I on the other hand make a quiz so that you can truly identify your culture.
The standards are looking ahead to what they can sell or make a profit from while those of the interactive culture want to possess their purchased product as soon as they order it.
I think we are on the same lines. I think we all enjoy the little jolts, but then again, we all look ahead to the future.