Apostrophe (a-POS-troh-fee) an address to a dead person or absent person or to an inanimate object or abstract concept. (Hamilton 62)
I think this word can be confusing because we want to think of the grammatical ways of using an apostrophe. It always takes me a second to get my bearings when I see this word used in this context. I guess by now it shouldn't be that unusual for me, but I still seem to want to make a bunch of these " ' " instead of taking Shakespeares lead and addressing dead people. Though the addressing dead people or inanimate objects is much more interesting than the punctuation.