Jonathan and Lisa Price wrote the book Hot Text: Web Writing that Works. Since Dr. Jerz requested we buy it I did. However, I am actually really glad I bought it. It taught me how to hold a reader's attention while they are on my website or viewing newsletter Stefanie and I are creating. This book gave great tips like:
-Make sure that all the information you provide is current and reliable. People don't want information that is six years old and inaccurate.
-Make sure to have lots of media by way of sounds, pictures and enough links. Don't put to many, you don't want to overshadow the actual information.
-Headings are important. A heading will grab the reader's attention and make them want to look at your site.
There really isn't a whole lot extra that goes into creating a quality newsletter except to make sure you make the newsletter entertaining for the reader. Don't make it one big ad for some company. People don't want ads, they want something to entertain or inform them about some specific.
This book was so much help. If any of you are looking to create an email newsletter, I would highly suggest picking up a copy of Hot Text.Posted by MelissaLutz at October 9, 2004 08:40 AM