Tomb Raider and Derrida?
"eidos, archè, telos, energia, ousia (essence, existence, substance, subject), aletheia..."
Derrida offered a plethora of words I didn't understand but "Eidos" stood out to me because it's the name that pops up when you play Tomb Raider. So obviously it is a video game company, but what does it mean?
Dictionary. Com says as a noun it means the formal content of a culture, encompassing its system of ideas, criteria for interpreting experiences, etc. It also means something that can be seen, or 'image' in Greek.
Ahhh...good choice Eidos!