Rat Tail With Your Soup Sir?
The more I learn about the news business the happier I am that I am not in it! The actual pitching of an idea wouldn't be so bad. It would be the constant rejection. You might have a good idea, but not for that particular news day. Back to the drawing board you would walk, hanging your dejected little head.
Personal feelings aside, the pointers in the article are very helpful. The point about making a case for your pitch makes sense. You have to flush out ideas for the angle of that article. A little diner going out of business after a short time is boring. Unless someone found a rat tail in their soup. I liked that Grimm talked through the idea, giving us a guideline for how to expand the original idea.