Tone And Quotes Can Sway A Reader
On page 51 the text talks about not taking an amused tone to a story about "death, pain and suffering" (51). Reading the example made me think of something you would come across in a TMZ or other crazy celebrity news source. I think it would take a special breed of person to write about any of the above in a humorous or light tone.
Your tone is reflected by the words you choose and this section brings up another good point. Cappon says, "A shootout in which several are hurt or killed s more than an incident," incident being the key word because it suggests something on a smaller scale. I think of an incident as a small conflict of some kind, maybe a school fight or a fender bender.
A quote is such a complex thing in newswriting. A quote can do so much for an article from setting the tone to providing evidence. It's like the way quotations from a text are used to support a thesis in a paper. Newswriters use quotes to support a news story.
I think it would be difficult as a reporter to gather quotations for your story. You would have to fit the quotations into your story but it's not like you can expand on the meaning of the quote like in a paper. The quote is the quote and it is left open for readers to interpret. If you choose a bad quote it could sway the entire piece into sounding biased.