An editorial seems like the easiest type of news article to write, but often it is the most difficult. Not only do reporters have the task of finding something newsworthy but they have to infuse their own opinion into the article. And during the infusion, the reporter has to find the right balance of opinion and fact. If the article is too heavily opinionated, anyone who disagrees with the viewpoint will disregard the reporter as "a moron." And if it is too factual, it comes off as being "preachy." I think the best approach is the informative opinion approach mentioned here, under the topic "Writing for something specific." When a complaint becomes fused with facts and suggestions, the article is appreciated by more viewpoints.
I also wanted to comment on Dr. Jerz's blog about the surprising statement issued by a Yale professor. I had to read the first statement three times before I understood what it was saying. It's such an odd statement and it was jumbled. Once the light clicked on and I understood what was going on in the statement, I agree that it was a sexist statement. It also brings to light that any quote can be used if put into the right article to sway a reader's opinion. For instance, if that quote was used in an editorial discussing the un-advancement of women in the 21st century due to male stereotyping, it would have a great impact on the editorial and on how people felt about the issuer of the quote.