Green Confusion

The "Go Green" environmentalist fad kicked in to high gear over the summer with all sorts of ugly shirts, benefits and ads. Suddenly everyone from NBC to JCPennys was "going green." As fun as the sounds (not), I never thought it would lead to such confusion around St. Patrick's Day. I saw "go green" everywhere this weekend but I have no idea if it's in reference to the environment or the Irish.

I started to see this train wreck of slogans coming when we got copy for an ad at work selling a bus trip. "Go green to get green" the ad said. Usually we would assume this was some sort of public transportation slogan about saving gas, but since it was falling on the weekend of St. Patty's Day, it ended up being about the holiday. Of course, the messages and the design of these ideas are two totally separate things (only one of the two will feature leprechauns). Although I can totally see someone showing up with their "No Blood for Oil" signs and Priuses at the St. Patty's Day parade.

Hopefully this will be the only year that this "go green" confusion is around, and the pop-culturization of environmentalism will go the way of Furbies and POGs (I know, it's not likely, but I can dream can't I?).