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November 20, 2005
Sidebar on Chapter 9
“The growing field of “product”─putting brand-name products into TV shows and movies─is moving closer to the news process, and that should disturb everyone” (177).
It disturbs me; I dislike seeing advertisements in a movie that I’ve paid to see. The reason behind the practice, I heard, was that the advertising revenue offsets the expense and risk of producing a movie in today’s volatile market.
I recall the Steven Spielberg movie ET, which used “Reece’s Pieces.” Initially, Spielberg approached “M&M,” Mars Candy who refused. It was a huge boost for Hershey’s.
Concerning the right-wing’s disdain for Jane Fonda (177), Vietnam vets, whether left or right, hate her. I worked with a black, Vietnam vet, a staunch Democrat, who vociferously proclaimed his “dislike” for her. In his work area, he displayed a large Jane Fonda poster: “I ain’t fond of Jane.”
Posted by NancyGregg at November 20, 2005 8:19 PM