I've had the McDonald's fillet-o-fish commercial jingle stuck in my head for days. I hate fish and I'd never order the sandwich, but the concept of the commercial really made me curious.
I was interested to discover how the jingle entered the running--presenting that was probably risky even for a member of the McDonald's marketing team. So I took it upon Google to help me figure things out and this is what I found: Behind McD's Weird Filet-O-Fish Ad
Pretty much explains it all. I'm very interested in marketing, and I've probably mentioned before that I analyze (scrutinize, mostly) commercials all the time. I think the billion dollar burger giant hit the mark with this one; I hear people singing the jingle all the time, and the lyrics have been in so many away messages on my buddy list. With that said...
Give me back that fillet-o-fish, give me that fish--OOO!
Sorry.
Leave a comment