I like the idea of cutting paragraphs and sentences short. I think the text brings up good ideas on how to do that. Adverbs are pretty irrelevant to website text. Also getting someone's attention after entering your site is vital. No one wants to have a white page with black letters as a resource. Chances are an individual will quickly hit the back button after glancing at a bland site regardless of whether the site is informative or not. For someone experiencing too much attention grabbing graphics may have the same reaction as to a bland and dull site.
Hot Text: Chap. 3&4