Ch.3 "Like a fiddle string?"
A good lead is something that you must think about and anyalze. Cappon metioned that much news is repetitive: wa, crime, disaster.So I thought his key was a good point to anyalze what is different about each article. You have to have a small hook that grab the readers.
I also found it interesting that when getting our facts out we tend to mumble, and go off on a whim to get to much information across. Verbs are a good choice that crop the leads so the aren't as wordy and can be recognized as good information.
When you anyalze your 5 W's you must experiment on the improtance and the overall goal you are tryin to meet. Leads can sky rocket if you make the right catch understandable by the readers.
The information by Cappon also realizes time and the restraint that fixing and contemplating can do to a lead. "There is no ready formula. You must use your ear as well as your eye." In leads every word counts.