A Picture isn’t always worth 1000 words…–Kilian Ch.2

…when advertisers conducted follow-up interviews and market research, they learned that consumers rarely connected the fantastic images on the screen with the products that the images were supposed to help sell. The images were actually making people tune out the message.  –Writing for the Web 3.0

 

I never really thought about how much pictures [...]

Journalism writing=web writing? Who knew–Kilian Ch.1

You may choose to display your text in a column that reaches only halfway across the screen, leaving wide margins on either side or areas of blank space that provide respite for your readers’ eyes. While this display may mean that readers will have to scroll down the page to read the full article, shortening [...]

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