Making Newspapers More Appealing and Diverse
The Washington Post published a brief article about its own efforts to diversify its staff (which in this case means promoting minorities) The article also includes a brief reference to design changes that are intended to catch the attention of readers who find the newspaper too boring. I suppose having celebrities read all the stories while dancers gyrate in front of a big video screen would be out of the question, but you've got to start somewhere.
Post Discusses Circulation, Diversity (washingtonpost.com)
In an effort to win new readers, Downie said Post reporters will be required to write shorter stories. The paper's design and copy editors will be given more authority to make room for more photographs and graphics.
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