Blogs are Part of the Real World

After reading a recent essay written by an employer who didn't like what her nanny was blogging, and fired her (here's the nanny's response), I thought it would be worthwhile to blog this introduction to the concept of professional networking via the internet.

The article is written for grad students, and the subject isn't specific to weblogs. But the basic principles also apply to college students, or anyone seeking to develop a professional identity.

Networking on the Network

The first thing to realize is that Internet-world is part of reality. The people you correspond with on the network are real people with lives and careers and habits and feelings of their own. Things you say on the net can make you friends or enemies, famous or notorious, included or ostracized. You need to take the electronic part of your life seriously. In particular, you need to think about and consciously choose how you wish to use the network. Regard electronic mail as part of a larger ecology of communication media and genres -- telephone conversations, archival journals and newsletters, professional meetings, paper mail, voice mail, chatting in the hallway, lectures and colloquia, job interviews, visits to other research sites, and so forth -- each with its own attributes and strengths. The relationships among media will probably change and new genres will probably emerge as the technologies evolve, but make sure that you don't harbor the all-too-common fantasy that someday we will live our lives entirely through electronic channels. It's not true.

One might engage in many forms of communication on the net -- one-to-one electronic correspondence, network discussion groups, Web publishing, and so forth. And these interactions might be employed as part of a wide variety of professional activities: sharing raw data, arguing about technical standards, collaborating on research projects, chasing down references, commenting on drafts of papers, editing journals, planning meetings and trips, and so on. Underlying all of these disparate activities, though, is the activity of building and maintaining professional relationships. Electronic communication is wasted unless we use it to seek out, cultivate, and nurture relationships with other human beings. Unfortunately the existing mechanisms for electronic interactions, by reducing people to abstract codes (like "c2nxq@loco.blort.com"), make it difficult to keep this deeper dimension of interaction in mind. Still, there's no escaping it: if you aren't consciously building relationships, you're probably getting lost.

At the most fundamental level, then, most of my advice has nothing intrinsically to do with electronic communication at all. My real topic is not (technological) networks but (professional) networking. Therefore I'll discuss networking in a general way before describing how electronic mail can accelerate it.