Advertisers Will Pay to Evade Spam-Filters

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Paid E-Mail Seen as Sign of Culture Change

Two of the world's largest e-mail providers, America Online Inc. and Yahoo Inc., have said that they will soon start giving companies the option to pay for guaranteed delivery of e-mails to the inboxes of their subscribers. Though designed to foil spammers and scammers, the tactic is drawing a mixed reaction in the online community, with some viewing it as another step away from the free culture that long defined the Internet.

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This page contains a single entry by jerz published on February 6, 2006 11:39 PM.

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