SHU in the New York Times

Small Colleges, Short of Men, Embrace Football - New York Times (by Bill Pennington; free registration required)

Some small American colleges, eager to attract men to increasingly female campuses, have taken notice of how many students like Mr. Bosworth can be lured to attend by adding football teams. Officials at these colleges say football can bring in more tuition-paying students than any other course or activity -- and not just players themselves.

"When you recruit a halfback, you get a few of his male friends, maybe his sister and his sister's boyfriend, too," said JoAnne Boyle, president of Seton Hill University. A 123-year-old former women's institution in Greensburg, Pa., Seton Hill added football last year.

"I could have started a spiffy new major of study, spent a lot of money on lab equipment and hired a few new high-powered professors," Dr. Boyle said. "I might have gotten 25 more students for that. And I couldn't have counted on that major still being popular in 15 years.

"Instead, I started a football team, brought in hundreds of paying students, added a vibrant piece to our campus life and broadened our recognition factor. And in the long history of American higher education, one thing you can count on is football's longevity. Football is here to stay."

Last year's freshman class at Seton Hill was the first with more men than women. Four years ago, when the college became fully co-ed, its undergraduate student body was 18 percent male; last fall it was 41 percent male.