Interesting claims about MySpace
What News Corp doesn't want you to know about MySpace: Condensed edition - Valleywag
MySpace has spawned an incredibly successful twist on the age-old art of self-promotion, allowing--even encouraging--the marketing of everything from bands to businesses on their site. Essentially, they've opened up a channel through which to solicit and promote everyone and everything, most importantly the individual. The whole site is, in essence, a marketing tool that everyone who registers has access to. Users constantly receive spam-like messages from said bands, business, and individuals looking to add more "friends" (and therefore more potential fans, consumers, or witnesses) to their online identity.
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