Journalism and the Future

BBC NEWS | Programmes | Click | Papers battle online news sites

"If you offer on your website the exact same content as in your newspaper, why would people buy the newspaper? It makes no sense economically," said Mr Rousselot.

"But if you show people that the content on the website is only made richer in the newspaper the next morning because what you have on the website in terms of news is becoming an analysis, is becoming a report from abroad, is becoming some kind of a huge interview on the newspaper, then there is a sense to it."

While web strategy is being bandied around as the sink or swim buzzword of the moment, newspapers freely admit that no-one really knows for sure whether what they are doing is going to pay off in the end.