Do you care who gives you the news as long as you're getting it? If a person that wears a trash bag as a rain coat and sleeps on newspapers every night gives you the news would you believe him or her (I wouldn't want to be gender biased)? I would most likely not trust them and then I would switch the channel to a news anchor who wears a nice shirt and tie. So, TV anchors don't really have to be knowledgeable of the story that they are reporting. They just have to be able to read well. Well, the person wearing the trash bag may be able to read well, but do they look attractive? I wouldn't think so. In this case, neither would the rest of the viewers, therefore a more attractive looking news anchor would be hired.
Appearance seems to be pertinent to news. Attractive and "cordial" anchors seem to flourish in society. So, let's do our hair, apply our make up, and practice our reading skills. Then, maybe we too can break news to viewers all over the world.
